Display advertising is advertising on
websites. It includes many different formats and contains items such as text,
images, flash, video, and audio.
In Other Words it is a type of online advertising that comes in several
forms, including banner ads, rich media and more. Unlike text-based ads, display
advertising relies on elements such as images, audio and video
to communicate an advertising message.
The
main purpose of display advertising is to deliver general advertisements and
brand messages to site visitors
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